Nasem is an Emirati design house devoted to the art of print, pattern and beautifully made cloth.

Designed by Emirati women in the UAE, each collection is shaped by a distinctive visual language — drawing from colour, nature, heritage and the richness of contemporary life. Every print is created with the intention of becoming something enduring: expressive in character, refined in detail and unmistakably Nasem.

Our designs are printed on pure Tana Lawn™️ cotton, selected for its exceptional softness, lightness and elegant drape. Renowned for its beautifully smooth handle and versatility, it provides the perfect foundation for Nasem’s intricate prints and considered colour stories.

At the heart of Nasem is a belief that fabric should feel personal. A print is only the beginning; its final expression belongs to the woman who chooses it, styles it and makes it her own.

With a growing archive of original designs and a clear point of view, Nasem is building a new chapter in Emirati design — with the ambition to become one of the UAE’s leading houses of print and pattern.

Designed in the UAE. Defined by print. Made to be remembered.